Selling With Your Own Web Site

Most small businesses can’t afford a dedicated server. You
can use your ISP’s webspace or a free host for learning
purposes, but usually only shared or dedicated hosting lets
you use your own domain name. You will want to register and
promote your own domain 스포츠토토, not put a lot of effort into
promoting a domain name provided by a free host.

There are many Web host directories that let users rate web
host providers. Visit several of these directories and
choose a web host provider with a good rating. The most
important specification to look for in a Web host provider
is “up time”. They should have a 99.9% up time guarantee.

A Web site is nothing more than a collection of webpages.
Webpages are very similar to documents that you would
create in a word processor. A word processor, like Microsoft
Word for example, uses invisible “tags” to layout the page.
Whereas Word uses “Rich Text File (RTF) tags, a webpage
uses Hypertext Markup Language (HTML) tags. But the concept
is the same.

You never actually see or deal with the tags in a word
processor document. Many people use a web page design
application that lets them avoid dealing with html tags on
a webpage. But most serious webpage design requires you to
deal with html code directly. There are three reasons why
you would need to deal with the html code directly.

Recommendation: Before venturing into creating your own
Web site, spend a few weeks experimenting with html tags
to create webpages by hand. You don’t need a Web server to
test your webpages. You can load them directly into your
Web browser. In your learning, focus on linking pages
together that reside in different folders. This is where
most beginners have a problem.

The first step in building your Web site is to create or
choose a template. As I mentioned earlier, a Web site is
nothing more than a collection of webpages. But all
webpages for a Web site should have the same basic layout,
color scheme, and navigation elements.

There are thousands of free and pay templates available on
the Web. Actually, every Web site is a template that you
can explore by selecting View | Source in your Web
browser’s menu. The most import thing about selecting a
template is that you are comfortable with it. If the
template uses complex code, the chances of getting an
error occurring are high, and you may not be able to fix it.

Recommendation: Select a template you like, but don’t use
it directly. From the html coding that you learned by
following my previous recommendation, hand code a similar
template. Now you will have a template you understand and
are comfortable modifying and fixing if it becomes
necessary.

Generally, you will create webpages on your local computer
and upload them to your Web site, usually using FTP (File
Transfer Protocol). Most web designers keep a local copy
of their entire Web site on their local computer. Here
they can test a webpage before uploading it to the live
Web site. If your design uses active servers pages (ASP),
you may want to install a Web server on your local computer
for testing purposes.E-commerce involves setting up shopping cart software and
a means of accepting credit card payments. There are three
possible ways to set up e-commerce:

a. Set up shopping cart software and a secure order form
on your Web site. Then process the orders using your
regular off-line bank processing service. This is good for
people whose Web site is an extension of their off-line
business. But setting this up from scratch for a Web only
business may be too costly.

b. There are many companies on the Web that will set you
up with a merchant account. This service may or may not
include a shopping cart. In either case, before the user
enters their credit card information, they are transferred
to the secure server of the merchant account. Setup costs
for a merchant account can run into hundreds of dollars.
In addition, there are transaction fees and monthly fees.

c. Many small businesses use online payment services. Most
online payment services can provide you with a shopping
cart, but in many cases, all you need is to place some html
code provided by the online payment service on your Web
site.

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